Air Santa

Ad spot series / Deportes Martí

Deportes Martí, one of the most important sports retailers in Mexico, wanted to create a new context for Christmas and associate it with sports. Together we created Air Santa, a fit Santa Claus who not only does sports, but also distributes the magic of Christmas all across Mexico

Action driven holidays

Deportes Martí gave us free reign to direct this series of spots for 2020, 2021 and 2023. The first two years, we worked with Mighty Animation, Dynamita and Formidable for the production. In 2023, the production was entirely done by ¡Viva Calavera!